Volvo – Design Guidelines
In this school project I analysed Volvo Trucks brand values and created a proposal for a design guideline for future designers to work from.
Need – Design language / Structure
2013 / 3 weeks
In this school project I analysed Volvo Trucks brand values and created a proposal for a design guideline for future designers to work from.
2013 / 3 weeks
Creating a basic shape ("Keystone") inspired by a strong form- element from the existing design helps keeping the products related.
Giving examples on how to use the keystone in future brainstorming exercises.
Guidelines should guide, not limit. Although showing examples of where tweaking the keystone destroys it´s character help future designers to understand the keystone better.